Reimagine Teradata’s digital presence with a modern, cohesive website and a flexible UI library supporting consistent design creation. Not just a visual refresh, but a structural redesign grounded in clarity, usability, and scalability.
Three parallel tracks: branding (redefining visual identity), UX (mapping journeys and simplifying complex product pathways), and UI (designing a modular, reusable UI library). Running these simultaneously allowed brand direction, structure, and interface components to evolve in harmony.
Navigation: Simplified from a dense, overwhelming structure to help users find what they need while supporting enterprise-level content depth.
Product Communication: Reorganized complex product pages with clearer hierarchy and plain-language descriptions.
Pricing Experience: Restructured to make the value proposition clearer with intuitive comparison tools and calls to action.
Two-week planning cycles with bi-weekly design reviews, weekly stakeholder reviews, end-of-cycle delivery presentations, and monthly full-team collaboration reviews. I led development of the UI library: responsive components, typography, color tokens, iconography, and spacing rules.
No direct developer access (Teradata used an internal team), no real user testing possible, complex enterprise subject matter, and the need for flexible modules offering variations for different implementation contexts.
This project challenged my ability to lead visual strategy across multiple streams in a fast-paced environment. Designing without developer feedback pushed me to be more detailed and intentional with documentation. It confirmed that I do my best work in environments where constructive questioning is welcomed and shared problem-solving is the norm.