Designing and scaling digital products across teams and domains, from token architecture to agentic tooling.
Building token architecture and component systems at scale.
See Foundation Color System RedesignUsing agentic AI to build my own tools, not just talk about AI.
See Design Audit SkillEquinor's product surfaces had drifted into a tangle of one-off colors and inconsistent contrast. I rebuilt the semantic color foundation from the ground up, validated for accessibility with APCA, directly in code.
Replaced scattered hex values with a layered token system: primitives, semantic aliases, and component roles.
Unified backgrounds and re-checked every text and non-text pairing against APCA, the perceptual contrast model, with validation tooling to catch regressions.
Designed and validated in the codebase with Claude Code, closing the gap between design and implementation.
A design audit across 50+ apps used to take a week of manual review. I rebuilt the methodology as a Claude Code slash command, one file, seven phases, repeatable by anyone.
Visual inspection surfaced 4-7x more component instances than API-based auditing, nested chips, badges, and icons the structure missed.
Any designer can run /design-audit on new screens, no specialist required, with severity-tagged findings for prioritisation.
Every miss becomes one more line. A Phase 0 composition scan means each audit makes the next one sharper.
A five-stage design sprint that took Natasha Wallace's conscious-leadership platform from idea to a validated prototype, landing JP Morgan as the first client.
Understand, sketch, decide, prototype, test, five stages that turned loose concepts into an early, client-ready prototype.
Web app, mobile app, UI kit, marketing site, and brand identity, designed in parallel for a coherent experience.
Guided prompts, reflections, and progress tracking, bite-sized actionable insights instead of theory.
Alex is a really strong designer at structuring and building Design Systems. She really brings her best when setting up the foundations of a new DS. Small or big, simple or complex, there is no Design System she can't optimise so it's easier for anyone to use it, enjoy it and get the most out of it.
I worked with Alex at nuom on multiple different projects, within mixed EPD teams and saw first-hand the value she brings to a project. She has taken projects from loose early-stage concepts right through to pinpoint deliverables. Her ability to actively listen and understand project goals to then turn it into engaging, expressive design ideas is a skill that every team needs.
Throughout our time working together, I have been impressed with her exceptional knowledge and enthusiasm for design systems. Alex is constantly encouraging the team to go above and beyond in their work, and her fearlessness and passion for design make her a true asset to the project.